A Dessert Spoon As Head Of Channel Four

Easy now, rude people. As you're probably aware, this week our class was split into pairs and asked to create your own brief in response to a choice of problems we were given, I'm working with Andy Makin, our joint creative force equivalent to the destructive power of Krakatoa. We decided to go with the 'Try Something New' brief, and after a bit of the ol' deliberation and awe-inspiring creative thinking, we've come up with the idea of creating a campaign based on alcohol abstinence, or rather, offering up alternatives to drinking in Leeds. For Students. Students like us. 

We plan on creating a 'Refferal Marketing' network, building a list of potential venues in Leeds where students can go and don't have to drink to have fun [You know the score, Cinemas, Swimming Pools, Brothels] and getting these venues to have printed media advertising their counterpart venues, so it should all work like a network, based on partner co-operation. 

We've also come up with the idea of designing packaging for an Isotonic sports drink [to tie in with the more sporty things we've come up with, like joining a football club or swimming...] that looks like a bottle of beer. The idea is that it will highlight, when you look at it, that you don't necessarily need alcohol to have fun. The packaging would include a fold-out on the reverse of the bottle with relevant information, etc. It's still in the early stages yet, so judge me not, ye non-faithful.

Anyway, we had to create three A2 boards to pitch to the rest of the class today, so here they are in all their Illustrator-based glory:

Aye, so there you have it. [This blog seems to have issues with expanding images when you click on them]

Also, thought I'd upload the posters I made earlier on this week, because I likes them I do. Fred explained that we'd be working in pairs, then he gave us 50 minutes to come up with two A4, two colour posters, one promoting ourselves as designers, the other requesting certain qualities in our contemporaries. This is what I came up with: