More photos from the SD card of dreams. This time it's from the 'Tennis' brief, just a few shots of my sketchbook work I took while it was ongoing and forgot to put up here:
Saturday, 21 March 2009
Alan Sugar Opens His Mouth To Speak
Friday, 20 March 2009
A Dessert Spoon As Head Of Channel Four
Easy now, rude people. As you're probably aware, this week our class was split into pairs and asked to create your own brief in response to a choice of problems we were given, I'm working with Andy Makin, our joint creative force equivalent to the destructive power of Krakatoa. We decided to go with the 'Try Something New' brief, and after a bit of the ol' deliberation and awe-inspiring creative thinking, we've come up with the idea of creating a campaign based on alcohol abstinence, or rather, offering up alternatives to drinking in Leeds. For Students. Students like us.





We plan on creating a 'Refferal Marketing' network, building a list of potential venues in Leeds where students can go and don't have to drink to have fun [You know the score, Cinemas, Swimming Pools, Brothels] and getting these venues to have printed media advertising their counterpart venues, so it should all work like a network, based on partner co-operation.
We've also come up with the idea of designing packaging for an Isotonic sports drink [to tie in with the more sporty things we've come up with, like joining a football club or swimming...] that looks like a bottle of beer. The idea is that it will highlight, when you look at it, that you don't necessarily need alcohol to have fun. The packaging would include a fold-out on the reverse of the bottle with relevant information, etc. It's still in the early stages yet, so judge me not, ye non-faithful.
Anyway, we had to create three A2 boards to pitch to the rest of the class today, so here they are in all their Illustrator-based glory:



Aye, so there you have it. [This blog seems to have issues with expanding images when you click on them]
Also, thought I'd upload the posters I made earlier on this week, because I likes them I do. Fred explained that we'd be working in pairs, then he gave us 50 minutes to come up with two A4, two colour posters, one promoting ourselves as designers, the other requesting certain qualities in our contemporaries. This is what I came up with:


Friday, 13 March 2009
Jam
Behold, I have created a step-by-step guide to hitting a slice serve in Tennis for the latest brief, given that I know absolutely sod all about Tennis, I'm quite happy with what I've produced so far. Take an eyeful, a bit of feedback would be nice.


Also, earlier this week I created a quick website for the project in Dreamweaver, I hadn't used Dreamweaver for around 10 months before this, so getting back to grips with it proved difficult, imagine Stevie Wonder playing with a Rubiks cube, that kind of vibe. Anyway yeah, here's the result [This was my initial, I'm going to re-design it to fit in with the theme of the print campaign.]
Friday, 6 March 2009
Negative Orgons
Oh yeah, I was gonna upload the 'final' posters for the Don't Panic brief wasn't I? Well, here goes.



That last one in grey was the one I went with in the end, after a couple of crit sessions I thought it answered the brief and expressed my message clearer. More people than I would've liked compared it to 'talk to frank' though.
I Want Total Chaos, And A Holiday Home In The East
The latest brief to descend from above upon us like Napalm is Fred's [I think quite clever] idea of getting us to choose a topic from his book of 'How to do 1001 things'. Great concept, but sadly I picked 'How to hit a Slice Serve in Tennis'. I'll be honest, I know absolutely sod all about Tennis. But that's the point. Anyway, I've been conducting a bit of the ol' research, and I came across this slow motion video of some player or other doing it, direct your gaze below:
Handy that, as one of the ways of approaching this brief I've been thinking about is using my mediocre Dreamweaver skills to create a website as the 'hub' of my campaign. I want it to be both print and web based, web to give it an interactive edge, and print because it's not advisable to bring a laptop to a tennis court.
Wednesday, 4 March 2009
The Leeds Side Streets That You Slip Down
Just did this, it's a 'final' of an idea I came up with at the start of the 'Pure' brief. Do not judge me.

Subscribe to:
Posts (Atom)
